About ESUM



Introduced in 2011, ESUM Cosmetics, offers a curated collection of fine beauty detailers, premium makeup brushes and accessories designed for the professional makeup artist to the makeup enthusiasts. ESUM is created with intention and designed to perfection by MUSE BEAUTY.PRO co-founder, Alphonse Wiebelt. His years of makeup artistry and development, from cult beauty products to professional makeup brushes has created the ultimate platform for ESUM and his passion for the art of makeup.

SMART- the ESUM Beauty Detailers extend the options at hand for both artist and makeup enthusiasts. The dual-ended eye, lip pencils and precision brow definers are designed with a juxtaposition of textures to define, shade and highlight features. The concise range of complimentary hues offers a range of color that is both essential and reflective for a global audience.

INTENTIONAL- a comprehensive range of brush shapes and sizes customize to need and fit. ESUM Brushes are designed with responsibly sourced natural hair to man-made materials that expertly work with all makeup mediums for the ideal lay-down of pigment. Each brush is ergonomically scaled ensuring comfort in hand and optimum performance, and are handcrafted from both eco-responsible, cured birch wood handles and platinum bowed brass ferrules.

ESSENTIAL- ESUM accessories are created with solutions in mind for the ever changing demands of makeup artists and muses. The ESUM Makeup Kit Bag and Brush Book are designed to keep makeup and tools organized and accessible for on the go. From the Pro Pinky Puffs to the Finishing Sponges, the professional accessory line offers detailing solutions that are specific, sanitary and responsible.

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