- About MUSE Beauty
About MUSE Beauty
Founded in 2010, MUSE BEAUTY.PRO was visioned by a family of industry experts as a platform to share and do what we love from makeup artistry, education to product development. Igniting creative-thinkers from new artists to seasoned professionals, beauty mavens and the ingenue, MUSE BEAUTY.PRO has become the resource for education, inspiration and professional product for all passionate about the art of makeup.
Our interactive makeup workshops and forums combine a collective of 80+ years of industry experience and call on the experts from all genres of artistry from Editorial, Film, Bridal to Runway. Each class is intimate and hands-on focusing on the WHAT behind the HOW, while developing the skills required of a professional makeup artist. Our comprehensive programs range from traditional makeup artistry to advanced application skills with airbrush. From the new artist to the seasoned professional, each class is customized to the level of each makeup artist and guided through one-on-one coaching.
A career as a makeup artist is often an independent journey. From our personal experience being mentored in the beginning of our career, we strive to give back, building credibility, strength and opportunity in our industry. From new channels of communication and staying connected, MUSE BEAUTY.PRO is committed to supporting the community from social media to national industry makeup shows & forums.
We curate and collaborate with our brand partners from education to product development ensuring professional performance makeup and tools. Tested and true to use, MUSE BEAUTY.PRO will not represent nor sell any product that is not used or found in our personal makeup kits. As the US certified distributor and education team for KETT Cosmetics, authorized distributor and brand development advisor for VISEART to the creators of ESUM Brushes and accessories our commitment and passion is at the core of our business.
We invite you to explore learn and share in the ever growing world of beauty - Welcome to MUSE BEAUTY.PRO.
co-founder, artistry & creative director
From editorial to runway, Co-Founder of MUSE BEAUTY - Alphonse Wiebelt has a rooted history in the "art of makeup." Working with legends Pat McGrath & Kevyn Aucoin, his career grew to product & education development for leading cosmetic companies. His 20+ years of industry experience & knowledge offers a vast background ideal for makeup artists & beauty entrepreneurs. As creator of ESUM Brushes, his hands-on approach to makeup education is driven by the fine art of professional tools & medium. As Creative Director, he is currently working on the next phase for ESUM and the next collection for VISEART Paris. His mission for MUSE BEAUTY is to build credibility & opportunities for professional makeup artists in all genres of the industry & inspire all to be their best.
co-founder, artistry & education
Pushing the creative envelope, Co-Founder of MUSE BEAUTY - Debra Dietrich infuses each project with 20+ years in the Union from TV, Film and Theater. As a dedicated philanthropist, she sits on the Board for MEETING THE NEED, a nonprofit, helping people with special needs. Debra’s annual TRENDING TOUR funraiser for PAUL MITCHELL schools has raised over 1 million dollars. As an Advanced Educator, she has coached new talent with the foundational skills that become the cornerstone of their career. Debra teaches makeup artists with a visionary approach to working in today’s hi-tech media using in-demand advanced techniques of the trade. As Director of Education for MUSE BEAUTY, her education approach is simple; Train in skills that are useful, relevant and inspiring. Debra’s approach to education connects her love for beauty with interpersonal life lessons, creating a path for incredible networking opportunities for all.
co-founder, artistry, education, wholesale & business development
Encompassing 25 years, Brian Sutherby’s career in the beauty industry serves as an invaluable resource. As Co-Owner of MUSE BEAUTY, his experience as a working artist and educator delivers solutions & opportunities for business with expert precision. His background as Educational Director for leading cosmetic brands translates knowledge to action with ease by incorporating a holistic approach to one's development of vision & brand. Brian’s cultivated, personalized makeup artistry continues to inspire thousands in private & professional arenas, from bridal to commercial. Combine his passion for beauty & balance of life, makeup artists begin to think beyond artistry & become the professional this industry demands.
co-founder, operations & finance
The engine behind the brand, Hermann Sentker is an expert from brand management, merchandising to finance. His 20+ years of experience with Manufacturing and Merchandising on tight deadlines and strict budgets lead to his role at MUSE BEAUTY as Chief Financial Officer. Heading operations and finance, he is a integral part of the core team to grow and support the company’s vision of building a strong community for makeup artist to develop skills and credibility in the industry.
account manager & educator
A maven in the beauty industry, MUSE BEAUTY Account Manager & Educator, Malenda Boykin is an integral part of the team. Following graduation from the Paul Mitchell, San Francisco Institute of Esthetics & Cosmetology, her career grew as a licensed cosmetologist to leading cosmetic & skincare brands in both the retail and luxury spa & salon sector. Building a successful makeup artistry clientele, she combines her passion of artistry and education into her role as mother and wife. Living the balance between family and career, she inspires makeup artists on the importance of their artistic skills and career focus.
Jackie van Riet
account manager & educator
A passion for knowledge is what drives MUSE BEAUTY Account Manager & Educator, Jackie van Riet. As a licensed esthetician from the AVEDA Institute, she is committed to education in the pursuit of excellence. Jackie's successful career in makeup fuels her desire in the sharing of knowledge. From backstage at New York Fashion Week to the final touches on the bride, she revels both in artistry and mentorship. Jackie’s mission is to help develop the next generation of makeup artists with the technical skills and industry knowledge to build a successful career with both intention and integrity.