Our mission is simple - Develop meaningful school partnerships, deliver work-ready kits, provide comprehensive education and actively mentor students towards a lifelong career in the beauty industry.
Founded in 2010, MuseBeauty.Pro was visioned by a family of industry experts who created a platform to do what they love to do from makeup artistry, education to product development. Igniting creative-thinkers from new and seasoned artists to beauty enthusiasts and makeup connoisseurs. MuseBeauty.Pro is the resource for education, inspiration and professional product for all passionate about the art of makeup.
We invite you to explore, learn and share in the ever growing world of beauty - Welcome to MuseBeauty.Pro.
EDUCATION
With 90+ years of combined experience from the professional makeup arena to the beauty school business, MuseBeauty.Pro is committed to elevating the industry through our national SCHOOL PARTNERSHIP PROGRAM. We help to connect the passion of the artist through education with a variety of curated makeup kits and education programs.
INSPIRATION
A career as a makeup artist is often an independent journey. From our personal experience being mentored in the beginning of our career, we strive to give back, building credibility, strength and opportunity in our industry. From new channels of communication and staying connected, MuseBeauty.Pro is committed to supporting the community from social platforms to national industry makeup shows & forums.
PRODUCT
We collaborate with our brand partners from education to product development ensuring professional performance makeup and tools. Tested and true to use, MuseBeauty.Pro will not represent nor sell any product that is not used or found in our personal makeup kits. From our assortment of ESUM brushes, cosmetics and accessories to KETT airbrush makeup and equipment, our commitment and passion is at the core of our business.
OUR TEAM
DEBRA DIETRICH
co-founder, artistry & education
Pushing the creative envelope, Debra Dietrich infuses each project and task with years of experience. As an IATSE Union member, her body of work ranges from episodic TV projects to one of her favorites: the BAFTA award–winning film Milk. A dedicated philanthropist, her credits also include educator, salon owner, and content and curriculum creator. She is the cofounder and Director of Education for MUSE BEAUTY.PRO and a Paul Mitchell Advanced Education educator, coaching thousands of professionals and future professionals from foundational to advanced skills that become the cornerstone of their careers.
Debra’s “why behind the brush stroke” approach, paired with her no-nonsense presenting style, makes every presentation magical. Her approach to education goes beyond teaching art as she connects her love for beauty with interpersonal life lessons.
ALICIA GOMEZ NILSSON
director of sales & operations
With 20+ years industry experience in sales, education, and management, Alicia is passionate about providing exceptional support to our school partners. Her experience in operations management allows her to create innovative kit solutions and expand wholesale opportunities, contributing significantly to MuseBeauty.Pro's growth. Alicia's commitment to the company and its employees, coupled with her kind and diligent work ethic, makes her a cornerstone of our team.
AARON PALM
education marketing director
With 20+ years of experience in education, marketing, and leadership, Aaron brings a unique blend of creativity and strategy to MuseBeauty.Pro. As Education Marketing Director, he leads initiatives across web, video, email, and design—ensuring the company’s brand and educational resources are both innovative and impactful. Drawing on his extensive background in school leadership and admissions with Paul Mitchell Schools, Aaron has a deep understanding of the beauty education landscape. His ability to merge technology, education, and marketing has expanded MuseBeauty.Pro’s reach, strengthened school partnerships, and elevated the student learning experience.
JENNIFER HARBOUR-HEAPE
national account manager & educator
With a passion for interpersonal development, MUSE BEAUTY Account Executive and National Educator, Jennifer Harbour-Heape brings a zest to all. Following graduation from Paul Mitchell The School Arkansas, Jennifer grew within the Paul Mitchell organization specializing in operations and makeup artistry. From building relationships to connecting with the individual both in her classroom and chair, she lives and mentors by the mantra, “Don’t wish for it, work for it!”
NATASHA LAWSON
education sales support
Natasha Lawson brings 15 years of experience in beauty industry education and curriculum development to MuseBeauty.Pro. Currently supporting backend operations, social media, and educational sales, Natasha is passionate about Muse's commitment to sustainable, safe makeup products and enhanced makeup education. Joining a team that prioritizes both quality and ethical practices is a dream come true for them.
ALPHONSE WIEBELT
co-founder, artistry & creative director
From editorial to runway, Co-Founder of MUSE BEAUTY - Alphonse Wiebelt has a rooted history in the "art of makeup." Working with legends Pat McGrath and Kevyn Aucoin, his career grew to product and education development for leading cosmetic companies. His 20+ years of industry experience and knowledge offers a vast background ideal for makeup artists and beauty entrepreneurs. As creator of ESUM Brushes, his hands-on approach to makeup education is driven by the fine art of professional tools & medium. As Creative Director, he is currently working on the next phase for ESUM Cosmetics and works closely with brand partners on new developments. His mission for MUSE BEAUTY is to build credibility and opportunities for professional makeup artists in all genres of the industry and inspire all to be their best.
HERMANN SENTKER
co-founder, operations & finance
The engine behind the brand, Hermann Sentker is an expert from brand management, merchandising to finance. His 20+ years of experience with Manufacturing and Merchandising on tight deadlines and strict budgets lead to his role at MUSE BEAUTY as Chief Financial Officer. Heading operations and finance, he is an integral part of the core team to grow and support the company’s vision of building a strong community for makeup artist to develop skills and credibility in the industry.